October 24, 2023
Digital Advertising – Promised Land or Waste Land?
There has been an invasion of ad land and brand land over the last decades and it has come from an unlikely source – technology.
The giants of this invasion, Facebook, Google, and Twitter have swept all before them … Read the rest
October 24, 2023
How Can History Help You Build Your Brand?
The Renaissance was a golden time when artists were inspired by works from the past to release themselves from the limits of convention.
The result was a period of creative flourishing that has had an impact on the world … Read the rest
October 24, 2023
How Brands are Remembered – Orality and Memory
What is obvious is that a primarily oral culture does not have access to our main memory aid, the written word. Without writing memory becomes absolutely central. The Bardic storyteller must find a way to remember a vast cache of … Read the rest
October 24, 2023
5 Tips to Help Build Your Brand Strategy
Thunder 1 – After the Flood
The world’s myths and legends frequently mention a great flood, an event that washes everything away to allow for a new, fresh start without being held back and restricted by the old systems … Read the rest
October 24, 2023
Rebirth of Brand – A Call to Adventure
For over a century we have been exposed to thousands of commercial messages everyday.
While much of this material appears and disappears like so much flotsam and jetsam, a particular type of advertising message has stood out like a … Read the rest
October 24, 2023
6 Techniques From Oral Culture To Help Build Your Brand
To suggest that Classical Studies might have something to offer modern marketing strategies might at first seem far-fetched. Yet the idea that fifth-century Athens has something wonderful to offer has long had a hold on the Western imagination. After all, … Read the rest
October 24, 2023
Marketing Mindsets – What we have learned so far
The world’s myths and legends have frequent mention of a great flood. An event that washes everything away to allow for a new, fresh start without being held back and restricted by the old systems and ways of doing things … Read the rest
October 24, 2023
Anything can be a Myth!
Even the products of everyday life. Myth is a way of speaking!
It was the French Philosopher and literary critic Roland Barthes who explored the signs, symbols, gestures and messages of everyday Western society, the language of mass culture. … Read the rest
October 24, 2023
Moving Beyond Archetypal Roles to Archetypal Personalities
Archetypes: A language of the Emotions rooted in Narrative
Following Margaret Mark and Carol Pearson’s book “The Hero and the Outlaw”, the use of the archetypal roles has become fairly mainstream. There are many versions that cover … Read the rest