October 24, 2023
Rebirth of Brand – A Call to Adventure
For over a century we have been exposed to thousands of commercial messages everyday.
While much of this material appears and disappears like so much flotsam and jetsam, a particular type of advertising message has stood out like a … Read the rest
October 24, 2023
6 Techniques From Oral Culture To Help Build Your Brand
To suggest that Classical Studies might have something to offer modern marketing strategies might at first seem far-fetched. Yet the idea that fifth-century Athens has something wonderful to offer has long had a hold on the Western imagination. After all, … Read the rest
October 24, 2023
Marketing Mindsets – What we have learned so far
The world’s myths and legends have frequent mention of a great flood. An event that washes everything away to allow for a new, fresh start without being held back and restricted by the old systems and ways of doing things … Read the rest