Myths of Brexit
This article on Brexit explains how deep cultural myths are used to achieve certain political…
Mental Models of Mass Communication
Mass communication is about world-making and specifically understanding the worlds people live in. Facts and…
Marketing Strategy – Brand First, Consumer Second
The Journey to an Iconic Brand Identity Starts Within
Marketing Mindsets – What we have learned so far
This is a summary of the first four Thunders of the Rebirth of Brand Project.
Knowing your brand – the first step to cross channel consistency
This article dives into the importance of knowing your brand, its story and how it…
Rebirth of Brand – A Call to Adventure
Introduction – This Rebirth of Brand project is a ‘call to adventure’ for those brave…
How to counter a powerful dominant narrative
How to overcome a dominant narrative with a better story…
How Brands are Remembered – Orality and Memory
We know from Dave Trott that only 4% of marketing is remembered positively, 7% is…
How Can History Help You Build Your Brand?
This post explores how you can draw inspiration from the past when building your brand…
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October 24, 2023
Trump’s 5 Cultural Myths
Darragh
Here we uncover US Politics and the 5 main stories that helped get Trump elected…
October 24, 2023
October 24, 2023
Trump: The Master of Oral Storytelling
Darragh
In this post, I dive further into the storytelling techniques he used, such as repetition,…
October 24, 2023
October 24, 2023
The use of Cultural Archetypes and Symbols in Branding
Darragh
Here we honour one of the ‘great red rhetoric’ agencies in advertising history, Leo Burnett….
October 24, 2023
October 24, 2023
The Myth of Santa Claus – Gifts from the North
Darragh
The Santa myth is brilliant “world-making”. This is a story that has taken hold in…
October 24, 2023
October 24, 2023
October 24, 2023
Roman History – Branding the Republic
Darragh
A look into ancient Rome and the myths they lived by
October 24, 2023