From a Marketer’s Perspective

THE USE OF CULTURAL MYTHS

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How do we make decisions in situations of great complexity, multiple choices, conflicting points of view and considerable uncertainty? What we know from fast moving consumer goods studies and from … Read the rest

What we have outlined in the previous two videos is the successful use of American Cultural Myths and Oral Storytelling techniques by Donald Trump. Such has been his mastery of these two important areas that his dominance of the national … Read the rest

A Democrat uses Cultural Myths

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We all know that the 45th President dominates the political narrative. We saw in the “Myth of Trump” and “Homer Trump” videos how he draws on five of the American shared cultural myths: Cowboy … Read the rest