"The Founder", "The Host"
"Being familiar with the myth and folklore of the world gives you ways of perceiving things that are beneath the surface. Bill Felton and I set up ADL in 1997. In a way it was turning a hobby into a job! I have always loved this stuff. Perhaps it was growing up in India and Ireland – two countries very close to their mythical roots.
Fortunately we have kept finding enough global brands who are open to this Cultural Myth approach, and with every single journey we take we all seem to learn something new and fall even more in love with storytelling, folk culture and mythology and its enduring, timeless relevance.
It remains as exciting as it was years ago …. Setting off on the mythic journey!"
"The Worker bee", "The Storyteller"
Since 2003 when Beulah started working with us she has developed and retained a deep knowledge of the vast interconnecting web of mythological, cultural, and psychological studies that we have woven over the years, as well as a deep familiarity with the history of the brands we work with. Being the keeper of this knowledge enables her to help guide our clients with authority through the journeys we take.
"The Trickster!", "The Clarifier!"
Since 1994, Rachel has worked in a mixture of client and agency roles, so at ADL, she acts as a bridge between both. This mixture of experience gives her the strategic insight and practical knowledge to manage the complexity of all the exciting projects that come our way. She has a great ability to identify the kernel of the issue, and offer a “wood from the trees” perspective, which can help on the sometimes confusing journey of exploring a brand in the context of all the worlds it operates in.
"The Swan", "The Real Boss"
Deirdre has been with ADL from its very inception, so she knows our operations inside out. She holds the threads of all our activities, reigning them in and doling them out as needed, ensuring that everything runs smoothly. She operates with a calm and methodical precision, as though she has access to secret extra hours that no-one else knows about. Never hurried, never flustered, she provides a fixed point in a world of movement.